I own two bags from Les Must de Cartier’s 1980s bag collection and today I am talking about the vintage doctor bag that I picked up from a vintage market in Lucca.Read More
Tag: Les Must de Cartier
“Les Must de Cartier” was a groundbreaking collection introduced by the French luxury goods conglomerate Cartier in 1973. The launch of this collection marked a pivotal moment in the brand’s history, as it was aimed at expanding Cartier’s customer base by offering a range of products that embodied the brand’s renowned craftsmanship and elegance while being more accessible to a broader audience.
The collection, whose name translates to “The Must-Haves of Cartier,” featured a variety of items, including leather goods, watches, and pens, all bearing the signature Cartier quality and design. The initiative was led by Robert Hocq and Alain-Dominique Perrin, who recognized the need for Cartier to innovate and adapt to the changing luxury market. The “Les Must de Cartier” collection was instrumental in solidifying Cartier’s position as a global luxury brand and played a crucial role in introducing the brand’s timeless elegance to a new generation of consumers.