Les Must de Cartier” is a signature collection introduced by the luxury goods conglomerate Cartier in 1973. The collection represented a pivotal shift in Cartier's approach to luxury, as it was created to appeal to a wider audience by offering a range of products that maintained the brand's high-quality craftsmanship while being more accessible than some of its traditional offerings. The introduction of “Les Must de Cartier” was spearheaded by Robert Hocq and Alain-Dominique Perrin, who recognized the need for the brand to evolve with the changing times and tastes of consumers.
This innovative approach led to the creation of various iconic products, such as the first leather goods and the must-have Cartier Tank watch in a vermeil case. The collection's name itself, “Les Must,” implies that these products are essential, a “must-have” for those looking to experience the luxury and elegance synonymous with the Cartier brand. Today, “Les Must de Cartier” remains a testament to the brand's ability to adapt and innovate, while always remaining true to its heritage of excellence.
I own two bags from Les Must de Cartier's 1980s bag collection and today I am talking about the vintage doctor bag that I picked up from a vintage market in Lucca.
Les Must De Cartier Vintage Doctor Bag
The “Les Must de Cartier 1980s Doctor bag” is a testament to Cartier's timeless elegance and exquisite craftsmanship. This luxurious accessory emerged as part of the iconic “Les must de Cartier” collection, reflecting the brand's commitment to bringing high-quality and accessible luxury products to a broader audience. Introduced during the 1980s, the doctor bag encapsulates the aesthetic of the era, blending classic design elements with a contemporary twist that appealed to the fashion-forward individuals of the time.
Fashioned from premium materials, the bag features a spacious interior, perfect for accommodating daily essentials, while its structured silhouette exudes sophistication. The Doctor bag is not merely a practical accessory; it serves as a symbol of Cartier's rich history and unparalleled attention to detail. With its timeless design and durable construction, the Les Must de Cartier 1980s doctor bag continues to be a beloved piece among vintage fashion enthusiasts and Cartier aficionados alike.